Top 5 Marketing Trends in 2025
Marketing is all about pushing boundaries and finding new ways to connect. From the controversial storm of AI-powered creative to the personalised live shopping experiences of TikTok Live, the big movers of 2024 have set the stage for even bigger changes this year.
With just one month gone in 2025, we’ve already saw movement in the trends that have become popular across the main social media sites, and we’re now predicting what will have an impact over the course of the year.
1. Influencer Marketing
The rise of live videos on TikTok has led to a surge in influencer marketing over the past 12 months,
content creators are collaborating with B2C brands to promote products through partnered videos and shopping-focused live streams.
2. User Generated Content
With the rise of bots across popular social platforms, people are looking to see authentic content created by their favourite brands. Using your active audience to generate content not only builds trust and community but keeps your content fresh and engaging.
3. Interactive Carousels
Carousels and engaging visuals are helping companies stand out across social media. The use of scrollable carousels on LinkedIn and Instagram make for seamless transitions, whilst the auto format on Facebook can help visual content.
4. Social Media as Search Engines
The use of keywords within social content has become essential, with platforms such as TikTok leading the way. Your content is now discoverable in-platform and via search engines via the keywords you have used and the user has inputted.
5. Marketing on Stories
Temporary content, such as stories, engages users by creating a sense of urgency and exclusivity. This encourages frequent interaction and keeps audiences returning for fresh content.
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